Halloween is known for candy, costumes, magic and fun – but giving? Since 1950, “Trick or Treat for UNICEF” has raised more than $170 million to help children around the world.  For over 60 years, this program has been helping kids help kids in small easy ways that make a large global impact.

UNICEF, the United Nations Children’s Fund, was created to work with others to overcome the obstacles that poverty, violence, disease and discrimination place in a child’s path. The guiding vision of UNICEF is that everyone can, together, advance the cause of humanity.  Some examples of this global organization’s achievements include cutting child deaths by 40% since 1990 and distributing 25 million anti-malarial mosquito nets each year.

“Trick or Treat for UNICEF” connects this global vision with local community activity, and encompasses far more than just Trick Or Treating on Halloween night.  Everything from pumpkin-carving contests to college campus activities can turn fall-themed fun into fundraisers and Making a Difference ®!

To find out how you can start Making a Difference ® this Halloween season, visit http://www.trickortreatforunicef.org/participate to learn more.  Share your story on Twitter by using #TOT4UNICEF!